NICK’S BEEN THINKING… / SINGLETON / 2330
You loved 50% off.So I’ve been trying to work out how to do big savings more often.
I think I might have an idea.
Singo Crew PassA proposed $20-every-4-weeks membership built for regular Singo households.THE STORY / WHY NOW
Why am I even thinking about this?
Because you guys made something pretty clear during the 50% OFF deal - when the value is genuinely good, Singleton gets behind us.
And I loved being able to do it.
The problem is, running 50% OFF across everything all the time obviously isn’t something a little local pizza shop can sustainably do. So I’ve spent the last week thinking about whether there’s another way.
Something where our regular households commit a little bit to us - and in return, we can commit to giving them much bigger value than a normal loyalty program.
That’s where Crew Pass comes in.
- Nick
03 / THE ROUGH IDEA
$20 every 4 weeks.Big member-only pizza savings.
You’d pay around $20 every four weeks to be part of Crew Pass. In return, you’d unlock a rotating pizza offer intended to sit somewhere around 35-50% OFF.
The active offer could change - Large, Family or another clearly explained pizza deal - but it should always feel like proper value, not a token discount nobody gets excited about.
WHAT WE’D START WITH
35% OFFAny Large pizza
Up to 3 qualifying pizzas per customer, per day.
The exact member offer could change over time. We are not promising 50% OFF permanently.
04 / SHOW THE MATHS
Okay, but does $20 actually make sense?
One 3-pizza order almost covers the $20 pass.
That’s the bit that made me think this might actually work. If your household orders three Large pizzas in one go, the proposed 35% starting discount saves roughly $17.80 - so you’ve almost recovered the entire four-week membership cost in that one order.
And that’s before any extra Crew Pass freebies, dessert offers, side deals or other app perks we manage to add.
Example uses an approximate $16.95 Large pizza price. Actual savings will depend on the pizzas selected, current pricing and the active Crew Pass offer.
05 / MORE THAN THE DISCOUNT
And I don’t want it to stop at pizza.
If we build this, I want Crew Pass members to feel like being part of it actually means something every time they open the Singo app.
I’m deliberately not promising a giant list of stuff before we’ve built the thing. But the goal is simple: members should regularly see better value than everyone else.
- 01Crew-only freebies
- 02Dessert drops
- 03Side deals
- 04Member-only app offers
- 05Surprise rewards
- 06Occasional stronger pizza deals
06 / WHO IT’S FOR
Built for households - not bulk catering.
The whole reason I think we might be able to make discounts this strong work is because Crew Pass would be designed for normal household orders.
The proposed pizza benefit would cover up to 3 qualifying pizzas per customer, per day.It wouldn’t be intended for businesses, catering, events, bulk ordering or resale. That keeps it fair for everyone - and gives us a chance of actually keeping the value this good.
The boring-but-important bit
If an order appears to be using Crew Pass outside the household-use rules, we’d reserve the right to remove the member discount or charge normal pricing for pizzas outside the eligible allowance under the final terms.
07 / THE CREW PASS IDEA IN 20 SECONDS
The short version.
Households only. Not business or catering. The offer is a proposal and could change before any launch.
08 / BUT BEFORE I BUILD ANYTHING…
Do you actually want this?
I can sit here and think it’s a good idea all week - but if you guys don’t want it, there’s no point asking the tech team to build it.
So before we spend time and money figuring out payments, app access, member offers and all the boring backend stuff, I want to know whether enough Singo households would genuinely consider joining.
No payment. No commitment. This is just an expression of interest.
Put my hand up
09 / EXPRESSION OF INTEREST
Join the Founding Crew.
Tell me you’re interested and I’ll keep you posted if Crew Pass moves forward.
Crew Pass doesn’t exist yet.
This form is only to measure genuine interest.
If enough people are keen, we’ll investigate the technology, pricing and final terms before deciding whether to launch it.
Nothing will be charged by submitting this form.
Thanks for backing our little local crew - seriously.- Nick